About HumanPost
At HumanPost, we're building the infrastructure for companies to distribute content at scale through real humans.
We've built a network of 15,000+ people across the US who help companies distribute content on TikTok and Instagram.
We're a fast-growing, early-stage startup looking for a Content Engineer who understands what makes content go viral and knows how to build systems to replicate that success.
The Role
We're looking for someone who thinks about content like an engineer.
Not just someone who can make a great video, but someone who can break down why it worked, identify patterns, develop new formats, and systematically test them at scale.
You'll work directly with our founders and clients to develop content strategies, run experiments, analyze performance, and turn winning formats into repeatable systems.
Your job is simple: Figure out what works, understand why, and make it repeatable.
What You'll Do
- Reverse-engineer viral content: Study high-performing TikToks, Reels, and other short-form content to identify hooks, formats, storytelling patterns, and trends.
- Develop and test formats: Build repeatable content templates that can be tested across hundreds or thousands of posts.
- Run content experiments: Create hypotheses, test variations, track results, and continuously improve performance.
- Leverage AI: Use AI tools to speed up ideation, scripting, editing, and content production.
- Analyze performance: Use data to understand which hooks, formats, and creative approaches drive views, engagement, and conversions.
- Build systems: Document winning formats and create workflows that allow successful content strategies to scale.
- Work with clients: Understand their products, audiences, and goals to develop content that actually performs.
Who We're Looking For
- You're obsessed with short-form content and understand TikTok, Instagram Reels, and internet culture.
- You've created, managed, or scaled content that's generated significant organic reach.
- You have strong creative instincts but make decisions based on data.
- You're comfortable using AI tools and automation to improve content workflows.
- You think in experiments, systems, and repeatable processes.
- You're resourceful, move quickly, and don't need someone telling you what to do.
- You're excited about joining an early-stage company where your work has an immediate impact.
Bonus points if
- You've grown social accounts from zero to millions of views.
- You've worked on organic growth for consumer apps or startups.
- You've built AI-assisted content generation workflows.
- You have experience with scripting, editing, or programmatic video production.
- You've managed content testing across multiple social accounts.
Why Join HumanPost?
We're building something that fundamentally changes how companies scale organic distribution.
Unlike traditional agencies, we have the infrastructure to test content at massive scale using real people.
You'll have the opportunity to experiment with a volume of content that most creative teams never get access to.
You'll work directly with the founding team, own meaningful projects from day one, and help define what content engineering looks like as a discipline.
How to Apply
Send us:
- A short introduction about yourself.
- Examples of content you've created or scaled, including performance metrics.
- One piece of content you've recently seen go viral and your explanation of why it worked.
We care more about what you've built and how you think than your resume.
Use this email subject
Content Engineer — [Your Name]